Hello. It's very nice to meet you.
I’m Laura (Lallu), the founder of Layoutery. I started with graphic design some four years ago while working in the architecture industry. I saw that so many professionals were just like me – they were forced to layout things, yet had never even been educated in the basics of graphic design. It was confusing. Impersonal. Not fun. It didn’t have to be like this. The graphic design industry can change - and I set up Layoutery to lead that change.
Since then, I’ve trained as a graphic designer. My mission is to apply my ways with layouts and InDesign to teach professionals a solid foundation in graphic design, so that they can create layouts and presentations that are interesting, dynamic and organised. After learning the basics of graphic design and layouts, my clients often tell me that they feel empowered.
To give you a glimpse of my graphic style, here are a few printed publications I’ve worked on recently:
However, I have no desire to use my way with graphic design to help big businesses make even more money, or to sell people even more badly made crap that they don't need.
Instead, I want to help people who need to design things, but don’t have the tools or confidence to execute their ideas yet. People who make things with care and intention. People who want to delight their readers.
I do this work because there’s nothing more rewarding than seeing nice people do well in life. As such, I feel a strong sense of responsibility to make the whole design industry better. And there are three ways I try to do that - by making graphic design simple, easy, and fun to learn.
Simple, Easy & Fun
Most people can look at a poorly designed page and state that they don't like it, but they don't know what to do to fix it. Well, the premise of Layoutery is age-old: Knowledge is power. Once you know what's wrong, you can find a solution.
What if I told you there are just four basic design principles that are behind pretty much every well designed job? I can guarantee that if you follow these four principles, then you will create interesting, dynamic, organised pages, and feel empowered.
True story. Design can be fun. So lighten up. Don't take all this design stuff too seriously. When we work together, you get personalised guidance towards your goals in a fun environment.
Here’s what one of my clients said about working together…
“Before working with Lallu, my main challenge was having the confidence that I can create a brand and work independently – that my ideas were viable and with the right execution could be achieved in a logical and practical way.
Working with Lallu has taught me a lot. The moment I met her, she instilled a confidence in me because I felt she was excited about my ideas and confident that she could help. Our conversation flowed so naturally and ideas just came to me – I found her to be a brilliant listener and she anticipated my needs before I even said anything. Since working together, I have not only learnt a lot about myself and the way in which to improve my effectiveness at work, but I have also created a finished website which I never imagined might be something I could achieve this quickly! Lallu works methodically, thoroughly and in a way that is supportive and personal. In moments where I felt unsure throughout the process, she instilled reassurance and compassion but also accountability. This was really important for me. I felt that she was very invested in helping my ideas become reality, which made me very serious about preparing the content for us to work with to create a website. In terms of how I have changed throughout our time together, I have developed a much greater sense of awareness to how quickly something can happen if you have the right support and guidance!
Lallu is a fantastic mentor. She is a great listener, anticipates needs, and encourages you to make decisions, which is a brilliant attribute. She is goal focused yet caring and encouraging. Her work ethic, knowledge and approach are truly inspiring. She is a natural teacher and an incredible graphic designer.
I would say to any friend that if you need someone to re-inspire you, to encourage you, to guide and support you, and to lead you to accomplish your goals, then work with Lallu. I believe that she has the ability to bring out the best in people who sometimes might not even know that they had it inside them!”
– Isabelle, Wellness Professional, Of The Sun
Layoutery exists to serve you
Layoutery exists to help you put your best foot forward visually, and develop the confidence to accomplish your design goals with someone who’s been there. Someone who’s ached for guidance on how to take decisive action and make things happen. Someone who, with the help of many outstanding mentors and teachers, just so happened to turn her interest for teaching and design into a business that clients say positive things about (not to brag or anything, but the testimonials will tell you it’s true). Layoutery is how I pay their investment in me forward.
Either way, if that sounds good and you’d like to work together, then the best thing to do is to book one of my services below!